Most Innovative Companies according to Fast Company 2019

Country Agency of the Year at SpikesAsia 2018

Most Awarded Agency in Youth Marketing

Most Awarded Agency at Cannes 2018

25th most Awarded campaign by WARC 100

Most awarded Design Studio in the country

Adweek Global Agency of the Year

Why we disrupt?

Disruption allows us to ask questions others don't. And find answers that no one else looks for. It challenges to go deeper into problems while broadening our vision. It forces us to look at  brands with fresh new eyes. And ensure consumers do too.

backs\ash Daily Dose of Culture

Our  competition  is  culture.  And  culture  never  stands  still.  That's  why  we  created  Backs\ash,  our  cultural  editorial  unit.  Insights  from  across  the  globe  are  delivered  to  our  11,300  employees  every day,  which  allow  us  to  inject  cultural  input  into  every  creative  output. 

The Company we keep in India

The Pirates

govind_img_1

With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.

Govind Pandey

Chief Executive Officer
Amit-Kekre-TBWA_With-Backslash

Amit's experience covers categories as diverse as FMCG, Food and Beverage, Fashion and Lifestyle, Automotive, across a variety of countries and cultures, which go a long way in taking the collaborative partnership across planning, creative and business management, to the next level. With 23 years of industry experience, Amit has worked with agencies in India, Malaysia and Australia.

A Microbiology graduate with a post-graduate degree in Communications, Kekre also received education in Gender and Sexuality studies, from the University of Amsterdam. He believes his true education and experience has come from his voyeuristic eye on culture, an insatiable hunger for travel, his side hustle as a fashion designer, and last but not the least, from his fondness for uncomfortable questions.

Amit Kekre

Chief Strategy Officer
Web-Leadership-Slides-03-1024×1024

With over two decades of experience in the country and overseas, Pratul is driven by the same disruptive hunger that forms the DNA of the TBWA network. A deeply spiritual person, his positive attitude is infectious and enthuses the organization to move from strength to strength.

Pratul Gaur

Group CFO
Namrata Nandan

With over 25 years experience, Namrata has built her career practicing advertising in the leading global network agencies. She has been a part of running agency operations in Bangalore and Mumbai. Successfully lead and partnered clients in their growth on brands like Colgate, Onida, NECC, Parachute, L'Oreal Paris, TVS Motors, Britannia, Pears, Radio Mirchi, and NDTV. She has also briefly been an entrepreneur and run her own agency in her journey of being an advertising practitioner.

Namrata Nandan

Executive Director
steve-quote

Steve Jobs

The Visionary
TBWA-Russell-Smilles

Russell Barrett

Chief Creative Experience Officer
TBWA-Ranjeev-Vij

Ranjeev is a seasoned advertising, digital, data and PR professional with over two and a half decades of successful career in leading agencies, consultancies, and start-ups environment. Having worked in Ogilvy, Zeno, Cognizant, McCann, BBDO, Rediffusion and Lowe he considers himself lucky to shape communications and experiences for some of the most competitive brands in India and Europe - Airtel, Coca-Cola, General Motors, Quaker, 7UP, Aviva, Dabur, Barclays, Visa, McCain, Levis, Arcadia, to name a few. In the past, he launched Proximity (digital, data, and CRM arm of BBDO Worldwide) in India and, also set up the ‘Digital Marketing’ Business Unit for Cognizant in the UK. In 2018, he was honoured amongst ‘100 Smartest Digital Marketing Leaders’ by World Digital Marketing Congress.

Ranjeev Vij

Executive Director

Ashwin-Parthiban-1024×1024

Ashwin has over two decades of varied exposure in advertising, digital and marketing, across agencies, companies and countries. At TBWA, Ashwin is responsible for the creative function at TBWAIndia - North, and on Nissan United. Previously at Y&R, JWT, Dentsu and McCann, he has created effective and award-winning work on a variety of brands from telecom to confectionery but has a keen interest in, and a personal passion for the automotive category. A background in visual arts enables him to see creative holistically, and experience on the client's side helps him understand marketing challenges and create effective work that changes behaviour.

Ashwin Parthiban

Managing Partner - Creative

The Pirates

CEO, TBWA India

With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.

Govind Pandey

Chief Executive Officer
Amit-Kekre-TBWA_With-Backslash

Amit's experience covers categories as diverse as FMCG, Food and Beverage, Fashion and Lifestyle, Automotive, across a variety of countries and cultures, which go a long way in taking the collaborative partnership across planning, creative and business management, to the next level. With 23 years of industry experience, Amit has worked with agencies in India, Malaysia and Australia.

A Microbiology graduate with a post-graduate degree in Communications, Kekre also received education in Gender and Sexuality studies, from the University of Amsterdam. He believes his true education and experience has come from his voyeuristic eye on culture, an insatiable hunger for travel, his side hustle as a fashion designer, and last but not the least, from his fondness for uncomfortable questions.

Amit Kekre

Chief Strategy Officer
Web-Leadership-Slides-03-1024×1024

With over two decades of experience in the country and overseas, Pratul is driven by the same disruptive hunger that forms the DNA of the TBWA network. A deeply spiritual person, his positive attitude is infectious and enthuses the organization to move from strength to strength.

Pratul Gaur

Group CFO
Namrata Nandan

With over 25 years experience, Namrata has built her career practicing advertising in the leading global network agencies. She has been a part of running agency operations in Bangalore and Mumbai. Successfully lead and partnered clients in their growth on brands like Colgate, Onida, NECC, Parachute, L'Oreal Paris, TVS Motors, Britannia, Pears, Radio Mirchi, and NDTV. She has also briefly been an entrepreneur and run her own agency in her journey of being an advertising practitioner.

Namrata Nandan

Executive Director
TBWA-Russell-Smilles

Russell Barrett

Chief Creative Experience Officer
TBWA-Ranjeev-Vij

Ranjeev is a seasoned advertising, digital, data and PR professional with over two and a half decades of successful career in leading agencies, consultancies, and start-ups environment. Having worked in Ogilvy, Zeno, Cognizant, McCann, BBDO, Rediffusion and Lowe he considers himself lucky to shape communications and experiences for some of the most competitive brands in India and Europe - Airtel, Coca-Cola, General Motors, Quaker, 7UP, Aviva, Dabur, Barclays, Visa, McCain, Levis, Arcadia, to name a few. In the past, he launched Proximity (digital, data, and CRM arm of BBDO Worldwide) in India and, also set up the ‘Digital Marketing’ Business Unit for Cognizant in the UK. In 2018, he was honoured amongst ‘100 Smartest Digital Marketing Leaders’ by World Digital Marketing Congress.

Ranjeev Vij

Executive Director

Ashwin-Parthiban-1024×1024

Ashwin has over two decades of varied exposure in advertising, digital and marketing, across agencies, companies and countries. At TBWA, Ashwin is responsible for the creative function at TBWAIndia - North, and on Nissan United. Previously at Y&R, JWT, Dentsu and McCann, he has created effective and award-winning work on a variety of brands from telecom to confectionery but has a keen interest in, and a personal passion for the automotive category. A background in visual arts enables him to see creative holistically, and experience on the client's side helps him understand marketing challenges and create effective work that changes behaviour.

Ashwin Parthiban

Managing Partner - Creative
steve-quote

Steve Jobs

The Visionary